‘Who’s the goat?’: DOT’s emoji post gets A’TIN talking as SB19 tourism ambassador rumors swirl

July 24, 2026 - 5:59 PM
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This inset shows SB19 and the controversial post of Tourism Philippines, the official marketing page of the Department of Tourism - Philippines. (SB19, TourismPHL)

The Department of Tourism (DOT) has once again stirred speculation among P-pop fans after its official marketing page shared a post featuring five goat emojis, prompting online users to connect the cryptic message with SB19.

The post comes after the DOT announced that it would name two P-pop groups as tourism ambassadors, with BINI revealed as one of the groups tapped.

READ: DOT to name 2 P-pop groups as tourism ambassadors | DOT taps BINI as tourism ambassadors

While the agency has yet to announce the second P-pop group, fans quickly began linking the five goat emojis to SB19, whose supporters have associated the imagery with the group following recent social media activity.

The speculation gained more attention after fans flooded the comments section of the Tourism Philippines’ post with playful reactions.

It has so far garnered 8,500 reactions, over 710 comments and more than 650 shares on Facebook. On the other hand, the DOT’s post on X (formerly Twitter) has amassed 186,400 views, 233 replies, 2,200 shares, 5,400 likes and 124 bookmarks as of writing.

One A’TIN, SB19’s fandom name, wrote: “A’Tin: Kunyare di namin kilala yang limang kambing 😂🥰 who’s the Goat? Meeeeeeh!”

Others reacted to the marketing strategy, with one commenter saying: “iba ang pasabog. gusto ko tong klase ng marketing strategy. hindi ina-announce pero may nanggugulat.”

“Quiet lang A’tin🤣,” another fan added.

Some fans also connected the emojis to SB19’s latest music reveal, commenting: “ung mga Lawless ba yan? 🥹,”  a reference to the group’s newly announced single “LAWLESS.”

Fans connect the dots with SB19’s goat imagery

The goat references come after SB19 sparked curiosity among fans when the group replaced their social media display photos with an image of a goat.

The mystery was later tied to the announcement of their upcoming single “LAWLESS,” with the group officially revealing the release following the wave of speculation.

The new single will be released on July 31, along with a music video for “LAWLESS.”

SB19 is also set for an international schedule, including performances at Lollapalooza in Chicago on July 30 and Summer Sonic in Osaka and Tokyo, Japan on August 14 and 15.

READ: Where to stream Lollapalooza, Bonnaroo Music & Arts Festival live in 2026

The connection between the DOT post and SB19 gained another playful exchange on X (formerly Twitter), when a fan tagged the group’s official account and asked:

“@SB19Official na ba to, limang kambing?🤣”

The DOT’s account replied with a thinking face emoji, adding to the curiosity among fans.

For now, the DOT has not confirmed the identity of the second P-pop group that will join BINI as a tourism ambassador.