From P-pop and rap to folk-pop and rock, some of the biggest names in Original Pilipino Music (OPM) are set to share one stage as Puregold brings together artists from across genres and fan communities for its upcoming “OPM Con Generations” concert.
Scheduled on July 11 at the Araneta Coliseum, the event will be headlined by P-pop group SB19, folk-pop band Ben&Ben, P-pop act Alamat, rapper Flow G and Skusta Clee, alongside rock band SunKissed Lola and rising girl groups G22, KAIA and Xonara.
The lineup reflects the increasingly diverse landscape of Filipino music, where chart-topping rap tracks, arena-filling P-pop performances, and emotionally driven band anthems continue to attract distinct yet overlapping fan bases.
Among the featured performers are Ben&Ben and Alamat, who recently joined Puregold as brand ambassadors. Their inclusion in the concert is expected to draw support from their respective fandoms, known as “Liwanag” and “Magiliw.”
The concert marks another gathering of some of the country’s most-followed artists at a time when OPM continues to expand its reach both online and on live stages.
SB19 remains one of the leading forces in P-pop, while Flow G and Skusta Clee have helped shape the mainstream popularity of Filipino hip-hop. SunKissed Lola, meanwhile, has built a strong following through viral hits and sing-along favorites.
Joining them are girl groups G22, KAIA, and Xonara, representing a new wave of female P-pop acts gaining visibility in the local music scene.
According to Puregold, the concert aims to celebrate not only Filipino music but also the communities that have formed around it.
“Music has a unique way of bringing people together, no matter the generation or genre,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc, said.
“Through OPM Con Generations, Puregold hopes to create a space where loyal Puregold customers and fans can proudly gather, interact, and celebrate Philippine artistry and culture,” she added.
Since its launch in 2024, OPM Con has become one of the retailer’s biggest entertainment initiatives, combining live performances with fan engagement activities tied to its loyalty and rewards programs.
Ticket redemption for OPM Con Generations begins on June 12 in participating Puregold stores nationwide, with concert passes available through qualified grocery purchases for Aling Puring and Perks members.
Ticket tiers include VIP Standing for a minimum purchase of P8,500, Patron for P7,000, Lower Box for P5,500, Upper Box for P4,000, General Admission for P2,500 and Obstructed Upper Box and Obstructed General Admission for P1,500.
