Promotional activities for the upcoming return of BTS are ramping up globally, with streaming platforms and on-ground activations launching in the lead-up to the group’s comeback concert and new album.
With the countdown underway, Disney+ has released a curated lineup of BTS content aimed at reintroducing the group’s past performances and behind-the-scenes stories to viewers.
“With the countdown officially on — just a few more weeks until BTS’s long-awaited comeback concert — the anticipation is definitely building momentum across ARMY and the global music community,” the release read.
Called an “ARMY Survival Guide,” the lineup highlights different ways fans can revisit BTS’s content ahead of the comeback. Viewers can relive one of the group’s most iconic performances through “BTS: Permission to Dance On Stage – LA,” revisit their journey with “BTS Monuments: Beyond the Star,” or go on a lighthearted trip with the members in “Are You Sure?!” and its second season.
Fans can also spend more personal, one-on-one time with individual members through titles such as “IN THE SOOP,” “SUGA: Road to D-DAY,” “JUNG KOOK: I AM STILL” and “j-hope IN THE BOX.”
“Available to stream on Disney+, you can catch their concert and documentary series that defined each era for that ‘Bangtan nostalgia’ seven days a week,” the release added.
Netflix brings BTS experience to Metro Manila
In the Philippines, Netflix is organizing a three-day fan activation from March 20 to 22 across selected shopping malls in Metro Manila.
The initiative includes themed photobooth installations designed around BTS’ comeback, with the aim of “bringing the boys’ comeback experience to life.”
“ARMYs, gather up! Netflix is amping up BTS’s much-awaited comeback with special activation zones across Metro Manila from March 20-22!” Netflix said.
The photobooth pop-up will be open during regular mall hours at Glorietta in Makati (Ground Level), SM Mall of Asia in Pasay (Level 3), and TriNoma in Quezon City (Level 4).
Netflix will also stream two BTS-related programs tied to their comeback. “BTS THE COMEBACK LIVE | ARIRANG,” a live special directed by Hamish Hamilton, will premiere on Saturday,March 21, at 7 p.m. PHT as a ticketed event, while the documentary film “BTS: THE RETURN,” directed by Bao Nguyen, will premiere on March 27.
BTS will released their fifth studio album, “ARIRANG,” today, March 20, with a world tour scheduled to follow.
READ: K-Pop sensation BTS to return with new album on March 20
The group, composed of RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, debuted in 2013 and has since achieved global recognition, including multiple Billboard Hot 100 No. 1 singles and major international awards.
—With Rosette Adel
