Streaming platform Rakuten Viki is spotlighting romance series ahead of Valentine’s Day, citing internal data that shows the genre remains a major draw among Filipino viewers.
Rakuten Viki, a global streaming service focused on Asian dramas, films, and variety shows, reported that 62% of survey respondents in the Philippines said they watched romance titles in the fourth quarter of 2025.
The company released the data on February 13, positioning romance as a key driver of engagement in Southeast Asia during seasonal moments centered on love and relationships.
Romance continues to lead
Among the featured titles is “Positively Yours,” a Viki Original starring Choi Jin-hyuk and Oh Yeon-seo. According to the platform, the series ranked among the Top 3 weekly titles in Southeast Asia during its premiere week.
Another highlighted title, “To My Beloved Thief,” featuring Nam Ji-hyun and Moon Sang-min, held the No. 1 spot in weekly viewership for three consecutive weeks.
The selections reflect what the company describes as evolving audience preferences, from mature, emotionally grounded storytelling to romance blended with suspense and unexpected twists.
Beyond romance
While romance leads engagement, the streaming platform noted that action titles also performed strongly, suggesting viewers continue to diversify their streaming choices across genres.
The featured titles are available on the platform ahead of Valentine’s Day, with full access offered to subscribers and select episodes available for free viewing.
Rakuten Viki operates in more than 190 countries and territories and is part of Rakuten Group, a Japan-based e-commerce and internet services company.
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