Filipinos praised a business for highlighting Pinoy culture through images of P-pop girl group BINI in sari-sari stores and on the streets.
A Reddit user on Sunday, April 19, reshared images from Nike Park Philippines‘ Facebook page, which featured the “Nation’s Girl Group” modeling Nike Zoom Vomero 5 sneakers.
The photos were inspired by 2000s aesthetics, featuring tracksuits, cargo pants and baby tees.
“Sobrang Pinoy coded ng bagong Endorsement ng NIKE and BINI,” the Redditor wrote in the “r/pinoy” community.
“It’s refreshing to see these types of photos na napaka-nostalgic. Reminds me of childhood and early teen years na nakatambay ka lang sa kalsada,” the Reddit user said.
“The Sari-Sari store tambayan, having snacks on the street side, mga street games (Piko ba tawag dito?) Tambay sa harap ng bahay ng isang barkada kapag palubog na ang araw,” the Redditor added.
“Good job, Nike, for showing [the] street culture of Pinoy,” they said.
Sobrang Pinoy coded ng bagong Endorsement ng NIKE and BINI
by
u/Icy-Butterscotch5012 in
pinoy
The Reddit post has earned 1,400 upvotes and over 40 comments, with some users expressing approval of the concept.
“Nakakamiss ‘yung tumambay sa tapat ng tindahan kasama barkada, doing absolutely nothing!” another Redditor commented.
“Fave ko ‘yung monobloc! Walang bahay sa Pinas ng walang ganyan, tambayan, bingo, manga ang chchirya, this is nice,” a different Reddit user said.
“That’s great, it’s time the PH naman ang magpalaganap ng culture, hindi ‘yung puro ibang bansa sumasakop,” another Redditor wrote.
“Ang cute naman. Sana ‘yung softdrinks na hawak, inilagay sa plastic tapos may naka-tsinelas na Nike. Hehehe,” a different Reddit user said.
BINI recently made headlines after becoming the first Filipino girl group to perform at the Coachella stage for the 2026 edition.
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The octet drew attention for their electrifying performances across two Coachella weekends, where they introduced hits like “Salamin Salamin,” “Cherry On Top” and “Pantropiko” to an international audience.
Coachella is a major music and arts festival in the United States that draws more than 100,000 attendees from across the country and around the world.
