Fans of POP MART’s CRYBABY character can explore an ocean-themed experience as the collectible figure enters a marine setting for the first time through a new activation at Singapore Oceanarium.
Until August 30, POP MART, in partnership with Resorts World Sentosa (RWS) and the Singapore Tourism Board (STB), will stage the CRYBABY Cry Me an Ocean activation, featuring 11 photo zones placed alongside marine habitats at Singapore Oceanarium.
The experience reimagines CRYBABY as a group of marine animals, bringing the character’s Cry Me an Ocean collection into a real oceanarium environment. It features outdoor inflatables, life-sized sculptures, and immersive photo opportunities designed around marine life.
Visitors will encounter the activation beginning outside the venue, where two five-metre CRYBABY inflatables, THE ANGLERFISH and THE PUFFERFISH, welcome guests into the experience.
Inside Singapore Oceanarium, guests will be greeted by THE WHALESHARK, a two-meter sculpture inspired by the ocean’s gentle giant, before continuing through installations placed across areas including Ocean Wonders, the Shark Seas tunnel and the Open Ocean viewing panel.
Each installation comes with a character board detailing the story and personality of the CRYBABY marine character, allowing visitors to connect with the figures while learning more about marine life.
POP MART Southeast Asia head Nok Siriporn said the collaboration gives fans a new way to experience CRYBABY while surrounded by the marine environment.
“We are thrilled to bring CRYBABY to Singapore Oceanarium through this unique activation at Resorts World Sentosa. The Cry Me an Ocean experience lets fans connect with CRYBABY in a new way, surrounded by the wonders of the marine world. Singapore remains a key market for POP MART, and this collaboration reflects our commitment to delivering unforgettable experiences for fans across the region,” she said.
For Resorts World Sentosa, the activation supports Singapore Oceanarium’s goal of encouraging greater awareness and appreciation for the ocean.
“Resorts World Sentosa is committed to creating extraordinary guest experiences that blend entertainment, culture and discovery. At Singapore Oceanarium, our mission is to inspire greater knowledge, love and action for the ocean,” Lena Lee, Executive Vice President for Attractions & Destination Experience at Resorts World Sentosa, said.
“Partnering with POP MART and the Singapore Tourism Board on the CRYBABY Cry Me an Ocean activation enables us to extend that mission to new audiences, offering a one-of-a-kind journey in which the beloved CRYBABY character brings the wonders of marine life closer to visitors of all ages – sparking curiosity, connection and a deeper appreciation for our oceans,” she added.
Singapore Tourism Board Executive Director for Marketing Partnerships, Planning & Capability Development John Conceicao said collaborations like the activation allow Singapore attractions to introduce global intellectual properties in new ways.
“Collaborations such as the CRYBABY Cry Me an Ocean activation demonstrate how Singapore’s attractions can bring global IP experiences to life in unexpected ways unique to Singapore,” he said.
“By bringing together POP MART and Singapore Oceanarium at Resorts World Sentosa, we continue to offer travelers fresh, immersive reasons to explore Singapore — reinforcing our position as a dynamic and vibrant destination,” he added.
The outdoor CRYBABY installations will be available for free, while installations inside Singapore Oceanarium require a valid entrance ticket.
A CRYBABY-themed POP-Up store will also be available at WEAVE at RWS, offering Cry Me an Ocean collectibles and merchandise.
The CRYBABY Cry Me an Ocean activation started running on June 24 and will run until Aug. 30, 2026.
