From plans to purpose: Planner brand launches ‘Big Dreams Journey’ program

October 21, 2025 - 2:40 PM
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Scenes during the 20th anniversary of Belle de Jour on Oct. 8, 2025. (Interaksyon/Bianca Abrencillo)

Dreams can come true with the help of a community.

A lifestyle and planner brand has launched a movement called Big Dreams Journey, which aims to create supportive spaces and help individuals pursue their life aspirations.

Darlyn Ty-Nilo, founder of Belle de Jour Power Planner, said the new program will provide journaling materials, workshops and challenges to help individuals plan and work toward their dreams.

“The reason that we’re doing that is to encourage nga mga Filipinos to be able to dream and take action regarding it,” Ty-Nilo said.

“Parang magiging mas clear lang ano yung pangarap nila and ano yung mga puwede nilang gawin related dito,” she added.

For Ty-Nilo, dreaming is essential for those who don’t want their past to define their future.

“Decisions you made in the past create the life that you have right now. But wouldn’t it be great na parang you work right now, your future self will say thank you to you for the past?” she said.

The Big Dreams Journey also marks the brand’s evolution from a planner line to a broader movement, built on three core pillars: tools, workshops and community.

Apart from journaling materials, individuals can now participate in “Dreampowerment” challenges, which focus on six key areas of life: the self, relationships, material possessions, experiences, career and business, and community.

Ty-Nilo explained that individuals can gain clarity in each area by working through guided worksheets.

The movement’s flagship tools also include the vision board kit, Dreampowerment journals and the BDJ planner.

She added that the new program will also offer experiences such as goal-setting challenges, community Spark Sessions, and journaling and visioning workshops, where participants can learn a variety of techniques.

The founder expressed hope that the brand will “inspire more people to work towards their dreams.”

The Big Dreams Journey was launched during the brand’s 20th anniversary celebration on October 8 in Makati City.

Belle de Jour distributes vision boards, journals, planners, notebooks, accessories, as well as digital trackers and templates.