A Cubao Expo fit-check video by TikTok creator Eliza Salcedo (@elizabelle) sparked a dance trend that brought The Bloomfields’ 2007 single “Ale” back into the spotlight, amassing more than 4 million views and driving the song to new heights nearly two decades after its release.
The track recently peaked at No. 1 on TikTok Trending Sounds, reached No. 2 on Spotify Philippines Viral 50, and debuted at No. 74 on Billboard Philippines Hot 100, all fueled by organic social media trends.
The resurgence began as early as November last year, coinciding with the promotion of the band’s 2025 single “Balikan,” which shares the same nostalgic vibe.
TikTok trends, in particular, have turned “Ale” into a staple for fit-check videos, travel clips and celebrity lip-syncs.
“At the time, we felt the renewed interest in ‘Ale’ was tied to that same sentiment,” Louie Poco, bassist and vocalist of The Bloomfields, said.
“It reminded people of 2007 and a simpler era. By December, the song began appearing more consistently on TikTok, being used as background music for travel videos, outfit checks, and everyday lifestyle content. It felt organic and unforced, just people naturally connecting with the song’s feel-good vibe,” he added.
“At first, we thought it was just a brief social media moment: one of those random blips that come and go,” Poco said.
“But by January, it had clearly taken on a life of its own, especially when it evolved into a full-blown dance challenge,” he added.
For The Bloomfields, seeing a song they released nearly 20 years ago resonate with a younger generation has been “incredibly affirming.”
“Moments like this keep us hopeful that we can reach even bigger Filipino audiences, not just locally but potentially around the world. More than anything, it motivates us to keep creating original music and to re-introduce classic OPM songs that deserve to be rediscovered by a younger generation,” Poco added.
Following the viral success of “Ale,” the band is gearing up for new releases, including both original tracks and covers of OPM classics, as well as a long-awaited new album they’ve been working on for nearly three years.
Fans can also look forward to a live performance release of “Ale” alongside “Wala Nang Iba,” the band’s first single from the same album.
“It’s our way of honoring where we came from while celebrating where the music is taking us now,” the band shares.
The Bloomfields’ “Ale” is now available on all digital music platforms worldwide.
—With Anjilica Andaya, Rosette Adel