Gift-giving season is now here!
As the Christmas carols jingle and festive lanterns light up, Ayala Malls welcomed the season with the Holiday Trail event, featuring some activities and performances from OPM icons.
With this year’s theme, “Christmas in My Home,” four iconic Ayala Malls led the event that highlighted the Filipino traditions during the holiday season.
Renowned artist Robert Labayen’s holiday illustrations were featured at Ayala Malls Circuit, while One Ayala had a Nostalgia Train.
Guests at the Ayala Malls Greenbelt 4 witnessed the illumination of the lights in Zen Pond while enjoying delights like bibingka and performances of multi-awarded Filipino singer Jed Madela.
OPM singer Jed Madela sings “Munting Sanggol” during the Ayala Mall’s Holiday Trail event at Ayala Malls Greenbelt 4 in Makati City on November 8.
Holiday Trail introduces Ayala Malls’ “Christmas in my Home” campaign, which is an ode to the Filipino way of celebrating the… pic.twitter.com/bbKzZVVZ0z
— Interaksyon (@interaksyon) November 10, 2024
Jed performed various Christmas songs, including “Kumukutikutitap,” “Ang Pasko ay Sumapit,” “A Perfect Christmas,” and “Munting Sanggol.”
For the grand finale of the Holiday Trail event, Ayala Malls simultaneously lit its Christmas tree across its 30 malls nationwide, including Glorietta 3.
Ayala Malls’ Christmas jingle, “Christmas in My Home,” and other performances of musicians set the holiday atmosphere at the Glorietta Activity Center.
Star-studded performances from Popstar Royalty Sarah Geronimo brought more holiday vibes to the mall.
Popstar Royalty Sarah Geronimo also performed “All I Want for Christmas is You” during the Ayala Mall’s Holiday Trail event on November 8 at Glorietta 3 in Makati City.
Ayala Malls holds its Holiday Trail to campaign for “Christmas in My Home,” which celebrates Filipino holiday… pic.twitter.com/PDrQ00nXs0
— Interaksyon (@interaksyon) November 10, 2024
Sarah entertained the audience with her songs “Kilometro” and “Tala” while showing off her dance moves.
She also serenaded the public with Mariah Carey’s “All I Want for Christmas is You.”
Mariana Zobel de Ayala, the senior vice president of Ayala Inc., said the spirit of giving and sharing to those who are in need enlivened the “festive spirit of Pinoy Christmas.”
“What makes a Pinoy Christmas so special, in our view, is the genuine way that we express love, the way we show gratitude, and celebrate the relationships that matter most to us,” she said.
Mallgoers can also celebrate the month-long Christmas season with shows, bazaars, shopping deals and sales, and other activities at various Ayala Malls nationwide.
Light and firework shows
Ayala Malls will host lighting shows in its different branches, giving a bright and vibrant Christmas atmosphere to its guests.
Guests could watch the light and fireworks shows in the following areas:
- Garden Lights, Holiday Nights (lights and LED show) at Ayala Malls Manila Bay – The show will run from Nov. 30 to Jan. 5 on Wednesdays, Saturdays, and Sundays.
- Holiday at Play Light Show at Ayala Malls Vermosa – Mallgoers could witness the show starting Nov. 15 to Jan. 12.
- A Night of Lights, a stunning 3D projection mapping show at Alabang Town Center – Guests could watch “A Night of Lights” show during Saturdays and Sundays in December. There will also be special shows on Dec. 23, 25, 30, and Jan. 1.
- Ayala Malls Centrio’s Magical Night of Lights – The show started on Nov. 9 and will end on Jan. 12.
- Ayala Malls MarQuee Mall’s Giant Lantern Fair – The Marquee Mall will hold the lantern fair from Dec. 28 to 29.
- Fireworks displays at TriNoma, U.P. Town Center, Fairview Terraces, Ayala Malls Manila Bay, Ayala Malls Cloverleaf, and Ayala Malls MarQuee Mall – Guests could also enjoy the firework displays in these Ayala Mall branches in December.
Holiday bazaars
Customers could also find gifts for their family and friends this Yuletide season in the holiday bazaars.
- Designer Holiday Bazaar at Glorietta – It will start from Nov. 21 until Dec. 1.
- Holiday Market at Ayala Malls Vermosa – It opened last Nov. 15 and will run until Dec. 31.
- Cacao Ibang Pasko Mini Fair at Ayala Malls Vertis North – Guests could visit the fair from Nov. 15 until Nov. 30.
- Community Christmas Market at Ayala Malls Solenad – Mallgoers could find gifts in this fair that will run for over a month, starting Nov. 15 to Jan. 5.
- Pinoy Christmas Bazaar at Ayala Malls Serin – A month-long bazaar would allow guests to explore the market from Dec. 1 to 31.
- Holiday Fair at Ayala Malls Centrio – It will also run from Dec. 1 to 23.
- Home for the Holidays at Alabang Town Center – Mallgoers could visit the bazaar from Dec. 2 to 12.
- Mindanao Trade Expo Christmas Fair at Ayala Malls Abreeza – For people in the south, they could enjoy and visit the three-day fair from Dec. 13 to 17.
Christmas Sales
Ayala Malls will also hold exclusive Christmas sales in its selected malls on the following dates:
- Ayala Malls Abreeza Season of Gifting Sale started on Nov. 8 and will end until Nov. 17. The sale will run again from Dec. 13 to Dec. 22.
- Mallgoers could enjoy the shopping discounts during the three-day sale at Ayala Malls Capitol Central Holiday Sale from Nov. 29 to Dec. 1.
- Guests could have their Christmas shopping at the Market! Market! Christmas Sale! Sale! with several days on sale on Nov. 30 to Dec. 1, and Dec. 6 to 7 and Dec. 14 to 15.
- It will be a month-long Christmas shopping at Ayala Malls Serin Holiday Sale, beginning on Dec. 1 until 31.
- Ayala Malls Solenad Holiday Sale will begin on Dec. 9 and end on 15.
- Mallgoers could also enjoy a three-day sale in December at Ayala Center Cebu Holiday Sale and Ayala Malls Centrio Holiday Sale on Dec. 13 to 15.
Christmas promos
Mallgoers could also enjoy deals and win prizes in some Ayala Malls’ Christmas promotions.
- Guests could win a brand-new Ford Ranger in Ayala Malls MarQuee Mall’s Shop for Wheels Raffle Promo, which will run until Nov. 30.
- Three winners will get a Seda Hotel staycation in Ayala Malls Vertis North’s Holideals Raffle Promo. It started its promo on Nov. 15 and will end on Dec. 31.
- Shoppers could enjoy festive treats in Ayala Malls’ Central Bloc’s 12 Gifts of Christmas Promos.
- Ayala Malls Abreeza will have a Holiday Spin The Wheel promo from Nov. 15 to 17 and Dec. 13 to 15.
- Members of Zing, the Ayala Malls’ app, will receive special promos in partnership with GCash.
Festive favorites
Mallgoers could also indulge themselves with Christmas treats in food events at Ayala Malls.
- A Holiday Food Truck will bring a festive foodie experience to Ayala Malls Manila Bay.
- Ayala Malls Abreeza will hold its Urban Eats Holiday Fair from Dec. 19 to 23.
- Mallgoers could also enjoy traditional delights, such as puto bumbong and bibingka, served by Ayala Malls at restaurants like Manam, Fely J’s, and Crisostomo.
Other activities
Ayala Malls will also hold nine Days of Simbang Gabi at its different branches.
Interactive Christmas workshops and Santa Meet & Greet, choral performances, dance shows, and holiday buskers are also among the other activities at the Ayala Malls to give its shoppers the holiday atmosphere.
Paul Birkett, the Ayala Malls chief operating officer, said that the shopping mall wanted to “lift the burden of holiday hustle and bustle” of its guests to enjoy and experience the holiday season.
Ayala Malls is a shopping mall retainer of Ayala Land Inc., one of the largest property developers in the country.
RELATED: ‘Enchanting, frosty celebration’: How Okada Manila welcomed 2024 holidays
