A Filipino TikTok creator was over the moon after an advertisement she took part in was played during the 71st Miss Universe livestream.
Joyce Glorioso, content creator of Joyang TV on TikTok, posted on her social media accounts the video clip of her collaboration with Bragais Shoes that played during the preliminary round of the competition.
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“Kakaloka nakarating tayo ng Miss Universe!” Joyce tweeted with a crying emoji.
Kakaloka nakarating tayo ng Miss Universe! 😭 #71stMissUniverse #JojoBragais #WalkWin #BragaisShoes pic.twitter.com/lgGnmuhRTo
— Joyce Glorioso 🍌 (@joyangtv) January 12, 2023
Bragais Shoes of Jojo Bragais also posted the full video campaign called “Diversity in beauty” on its page.
Featured in the commercial is the brand’s pair of Maureen heels, the official footwear of this year’s edition of Miss Universe.
Actress Michelle Dee also Miss Universe Philippines-Tourism 2022 and Miss World Philippines 2019 can be seen headlining the ad that aired during the Miss Universe prelims livestream.
Joyce later tweeted a behind-the-scenes photo of herself. She humorously called herself “Celeste Corpesti.”
Celeste Corpesti ready na sa backstage for preliminary ng Miss Universe 2022! 🤣🔥#MissUniverse2022 #71stMissUniverse #JojoBragais #WalkWin #BragaisShoes pic.twitter.com/gBueM8B91L
— Joyce Glorioso 🍌 (@joyangtv) January 12, 2023
Joyce rose to fame on TikTok for funny videos of herself dancing in her kitchen using bananas as props with a deadpan or poker-faced expression.
She was later dubbed the “Banana Queen.
Joyce later did photoshoots, skits and other brand collaborations as the Banana Queen of TikTok. She also named her followers the Banana Family or Banana Fam.
As of writing, Joyce has 2.4 million followers on TikTok and 61,200 subscribers on YouTube.
Aside from Joyce, other models for Bragais’ newest campaign include the following:
- Christine “Yoj” Villa – a lady guard
- Toni Morales – a cancer survivor and a TikTok influencer
- Kirk Virtudazo Popiolek – an aspiring beauty queen
- Alexandra Fairh dela Rea Garcia – Miss Aura International 2021
- Meji Cruz – Miss Cosmoworld 2022
- Fuschia Anne Ravena – Miss International Queen 2022
READ:‘Beauty is diversity’: Lady guard, TikToker, cancer survivor make up Bragais Shoes’ latest ad
