For the hair care concerns of Filipino women, Cream Silk just launched its new Customized Solutions range—and the company is claiming its the most effective formulation yet in the brand’s more than 30 years of being in the market.
Cream Silk brand manager, Raiza Revilla said in a media event, “As the leader in hair care, Cream Silk recognizes that we’re all different—meaning, different hair types and different hair concerns. Frizzy, weak, or dry–these are actually some of the most common hair problems that we Filipinas face.
“We really want to address each one with our range of customized solutions keeping in mind of course that there is a Cream Silk variant for every hair type and every hair need,” she added.
The secret to the brand’s new Customized Solutions range is the Advanced Hair Reborn Technology, which is designed to smoothen and strengthen hair as well as replenish lost nutrients from within.
The technology, developed by Unilever’s global research and development scientists from the Philippines, UK, and China features optimized conditioner structure allowing the richest conditioning possible; a new formulation with upgraded nutrients including Vitamin B5 and lysine; and evolved customized range wherein each product has its own customized formula to each hair need.
Cream Silk’s variants include Standout Straight that has a frizz defense complex for up to four times straighter hair; Hair Fall Defense that has a break-shield complex for up to 38% less hair fall; Damage Control that has a fiber repair complex for up to 97% damage protection; Dry Rescue that has a moisture lock complex for up to 97% dryness free hair; Stunning Shine that has a shine boost complex for up to 50% shinier hair; and Dandruff Free that has a scalp protect complex for 100% dandruff-free hair.
Cream Silkalso introduced a new variant, the Color Protect, especially for women who look at hair coloring as part of their regular beauty routine. The product has a color protect complex that provides up to 80% color protection.
“We saw in the market that there’s a lot of Filipinas now with colored hair. Gone are the days when the gold standard for hair is just black. When we’re looking at statistics, five or six out of 10 Filipinas have colored hair nowadays that’s why this newest variant is perfect for them,” shared Revilla.
Along with the launch of Cream Silk’s new Customized Solutions range was the introduction of singer-actress Julie Anne San Jose as one of the the brand’s faces. She is representing Cream Silk’s Dandruff-Free solution.
Joining her are Heart Evangelista, Coleen Garcia, Nadine Lustre, Yassi Pressman, Pia Wurtzbach, and Rachelle Ann Go. Together, they aim to inspire others through the #PowerToTransform campaign, which encourages Filipinas to be the best version of themselves.
San Jose, together with the brand manager, told some reporters about some hair care tips apart from using your favorite Cream Silk variant every day.
1. Cleanse hair with a shampoo that’s been proven effective for you.
“I always make sure that my hair is properly conditioned and moisturized. I wash my hair everyday so that all the products would come off my head. I’m an OC type of person, and I always make sure that I’m always clean,” San Jose shared, underscoring that it’s really important to maintain a good hair.
After washing, Revilla recommends to use a Cream Silk variant that suits your need.
2. Avoid rubbing your hair too much after taking a bath.
“When it’s damp, it is prone to friction, hence, causing the breakage and hair fall. Just gently press it with dry towel,” Revilla advised.
3. Limit your exposure to the sun.
Too much exposure from the sun is harmful to our skin, but it’s as harmful to our hair. I know we can’t avoid it that much given the heat in our country so use an umbrella or perhaps cute hats,” the brand manager said.
4. Do not use too much heat on your hair.
“Whenever I use blowers, hair straighteners, or curlers, ‘di masyadong mainit yung setting because it’s one reason why our hair gets damaged,” shared San Jose.
The singer also added that she sometimes opts for natural treatments such as coconut oil, aloe vera, or even egg on her hair.
5. Wear your hair with pride.
“There are bad days of course,” shared San Jose, and added that despite the pressure being put on them as a public personalities, she opts to just be herself.
“The point is to just be yourself; just be the best you can be; just always try hard to break free from all you fears and worries,” she said.
