Initiated by the country’s leading bookshop and office-supplies store chain, ROLC challenges everyone to post a video of themselves on Facebook or Instagram reading their most loved excerpt from a book.
To make it more fun apart from reading it with feelings, you can or use props or whatever it takes to help bring the lines to life. When you post on your social media pages, use the hashtag #ReadOutLoudChallenge, and tag @nbsalert and three of your friends to do the challenge.
According to NBS’ Managing Director Sandra Ramos-Padilla, for every 75 videos posted, NBS Foundation will set up a library in a public school. The project aims to fill about 100 libraries in different communities in the country including Yolanda-stricken areas like Leyte, Samar, Cebu, and Ormoc.
“This year we are not only celebrating 75 years of creating a growing nation of readers, but were also celebrating National Bookstore as a strong advocate of education and learning for children,” Ramos-Padilla shared in a press conference held at NBS in Glorietta, Makati City.
Padilla added, “We wanted to create a buzz about reading. We wanted to do a reading campaign where people just spread the love of reading . We just thought of this campaign to make it fun, and hopefully make it viral.”
The libraries to be built will feature Project Aklat racks that will consist of DepEd-approved books. NBS targets to have about 1,000 books per library, most of which will be Philippine books, especially children’s books.
Project Aral is an initiative by NBS that started in 2006. Since then, it has set up 400 libraries around the Philippines.
