MANILA, PHILIPPINES | Acer Philippines recently launched a new marketing campaign dubbed “#TimeForUs”, which the tech company said would be a movement that aims to narrow the divide between Gen X’ers and millennials.
Acer PH is trying to bring these two generations closer through technology, breaking down barriers which they said was built on “misconceptions and misunderstandings.”
“At Acer, we believe that it’s time to focus on bridging the generation divide,” shares Sue Ong-Lim, sales and marketing director of Acer Philippines. “It’s imperative that we see that, amidst the differences between Gen Xers and millennials, they are also a lot alike.”
In the center of the new marketing campaign is the partnership between Acer Philippines and G-Shock, the popular sub-brand of Japanese watchmaker Casio. G-Shock is said to have an appeal on both the Gen X and millennial generation, that is why the tough-looking timekeeper has continued to be popular even among today’s youth.
Acer PH even tapped on the talent of certified Gen X’er Basti Artadi, a rock musician popularly known as the former frontman of 90s rock group Wolfgang, and spoken word artist Juan Miguel Severo, to represent the millennials.
“G-Shock is proud to be Acer’s partner in furthering this cause. With Basti Artadi and Juan Miguel Severo, we aspire to bring the Gen X and millennial generation together,” said Charlene Hung, marketing officer of Casio Philippines. “With their help, we are optimistic that we will ultimately be able to succeed.”
In the campaign, the two powerhouse brands launched the #TimeForUs promo, where every purchase of qualifying Acer laptops entitles its buyers to a G-Shock watch, which they may claim in any of Acer’s service centers in Manila, Cebu, and Davao.
“At the end of the campaign, both G-Shock and Acer Philippines want to have brought a better understanding of and between Gen Xers and millennials,” said Hung. “We want these two generations to see the merits of working together.”