Epson dominates printer market

June 5, 2017 - 4:15 PM
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Epson L-Series ink tank printer
Epson L-Series ink tank printer

MANILA, PHILIPPINES | Taking its cue on what consumers are looking for in a printer, Epson pioneered the world’s first genuine Ink Tank System printers, thus gaining a larger market in the printing category.

The Epson L-Series, which came to the market in 2013, combines the best of both worlds: an inkjet printer that significantly lowered total ownership costs while producing Epson-quality prints.

This innovation “stemmed from the customers’ drive for high volume printing and affordable supplies cost without sacrificing quality and reliability,” practically revolutionized the landscape of printing.

“Epson has changed the market with the introduction of the Genuine Ink Tank and we have become the brand of choice here in the country and the whole of Southeast Asia as well. Since the launch of the first Epson L-Series printers, we have sold over 15 million units, and we are glad to say that 1 out of 2 printers sold last year was an Epson inkjet printer”, said Russer Cabrera, product manager for Business Inkjet Printers, Epson Philippines.

With the Japanese company’s Vision Statement dubbed “Epson 2025”, first unveiled last 2016, the company has since strengthened its focus on its four key areas of innovation, Visual innovation (projectors), Wearables innovation (smart glass), Robotics innovation, and Inkjet innovation.

According to Epson, for Inkjet innovations, Epson gained a 51% market share, while in the Professional Printers category, where Epson also continues to dominate, the company reported a 41% market share. Moreover, Epson has also been the No. 1 POS Receipt Printer for 7 years running.

The intelligent range of Epson POS printers connect seamlessly with tablet POS solutions, operating connectivity via Bluetooth, Wi-Fi, and Ethernet — which creates new opportunities of growth and mobility for retail businesses.

“Epson delivers unmatched ease-of-use, exceptional connectivity and legendary quality for customers, with all the technical resources they need,” said Thea Austria, product manager for Professional Printers Group, Epson Philippines.

Epson’s small printer category also includes label printers, which have been developed for industrial and commercial use, addressing the new wave of printing on-demand in color.

For his part, Toshimitsu Tanaka, managing director and president, Epson Philippines and country manager, Epson Singapore Pte. Ltd, said: “2017 is truly vital for the company as we continue to focus on making lives simpler and tasks easier with our innovations. These are what make Epson a trusted brand in many parts of the world.”

Watch what Epson Ink Tank printers can do for your business in this official Epson video: