Review: How Cha Eun-woo wins hearts in ‘Memories in Cinemas’

September 29, 2025 - 12:08 PM
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Cha Eun-Woo (Ayala Malls Cinemas/Released)

With his charming looks and a soothing voice, Cha Eun-woo has a way of making fans’ hearts flutter in “Cha Eun-woo: Memories in Cinemas.”

This virtual reality concert, exclusively being screened at Ayala Malls Cinemas, highlights Eun-woo’s versatility in both music and acting.

“Cha Eun-Woo: Memories in Cinemas” poster (Ayala Malls Cinemas/Released)

Through the screening, AROHAs, the fandom of the Korean boy band ASTRO, of which Eun-woo is a member, can ease their longing for the star, who began his mandatory military service in July this year. His service is expected to conclude in 2027.

Marking his 9th anniversary in the entertainment industry, Eun-woo invites his fans on a romantic journey through “Memories in Cinemas.”

The “True Beauty” actor’s heartfelt performance brings the storyline to life, taking fans on an emotional rollercoaster of romance, heartbreak and healing.

The screening follows Eun-woo’s perspective in the aftermath of a breakup with his partner, Roha.

Like any heartbroken lover, he longs for her presence, constantly texting, calling and reaching out in hopes of reconnecting.

He also reminisces about their sweetest memories together: a beach date, birthday celebrations and a cozy Christmas spent side by side.

In between the storyline, Eun-woo showcases his singing and dancing talents, adding depth and emotion to the narrative as his songs reflect the unfolding story.

He performs tracks from his first mini album Entity, including “U & I,” “Fu*king Great Time,” “You’re the Best,” and “Stay, ”each one feeling like a personal serenade to his fans.

The ASTRO member closes the concert with “Memories,” the final song featured in the virtual screening.

Overall, the concert offers feel-good vibes and serves as a stress reliever for many viewers. 

What makes the experience even more heart-fluttering is the way it’s packaged: several scenes are filmed from a second-person point of view, making it feel as though Eun-woo is speaking directly to the audience. His eye contact, facial expressions, and gentle gestures create an intimate and immersive connection that resonates deeply with fans.

Fans, especially AROHAs, can catch the screening at select Ayala Malls Cinemas, including Glorietta, Bonifacio High Street, Circuit, U.P. Town Center, Abreeza, Vermosa, Solenad, Marquee Mall, Harbor Point, Central Bloc, Capitol Central, Feliz, and Ayala Malls Manila Bay.

Each ticket purchase comes with one limited-edition photocard. To collect both designs, fans must watch the screening twice.

The 45-minute virtual concert, which is also available in 4DX for an enhanced viewing experience, began its run on September 24.