EVENT | Ben 10 is back to save the universe!

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Ben10 is in town! And Alonzo Muhlach is one lucky fanboy.

Calling all moms, dads and kids! A holler as well to the kids at heart and anyone who is a Ben 10 fan—the Ben10 gang is back!

The biggest and most anticipated toy launch of the year happened last September 16 at The Block Atrium of SM North EDSA. Heroes, young and old alike, trekked to the north of Manila for fun and action-filled Ben 10 activities at the Rust Bucket Station.

The crowd awaits their hero’s arrival.

Fans relived a complete Ben 10 experience from Ben’s alien transformation and witnessed the exclusive release of a new full range of Ben 10 action figures, role play items and playsets. For an exclusive access fee of only PhP499.75, fans can try their hand to complete 10 exciting alien challenges to be included in the Ben 10 Wall of Heroes.

A few of the young lucky Ben 10 fans take the stage.

Ben 10 has been a commercial and critical hit, amassing billions of dollars in sales and scoring 3 Emmy awards during its 12-year run. More importantly, it stirred the hero in boys and girls alike, with many of the dreaming of having their very own Omnitrix Hero Watch to live the life of the young savior of the universe.

Ben 10 heaven! Toys and gears from other Richwell Club characters were also featured at the event.

Ben 10 toys are exclusively distributed Europlay Distributor Company Incorporated and are available at leading toy retailers nationwide. Fans need to remember to visit and engage with @richwellclub, the official Facebook page, as well as its website at www.richprime.net for Ben10 toy updates, releases and exclusives.